Prime Laser Systems
SMM / Graphic Design / Photo & Video
Year
2024
Scope
SMM
Client
by Paul Lutsaka
Full-Cycle SMM & Visual Brand Identity
End-to-End Content Creation & Visual Communications
A comprehensive personal case study covering full-cycle marketing and design execution for Prime Laser Systems:
Video Production & Photography: Handled A-to-Z production (shooting, lighting, audio, and video editing/post-production) for social media and advertising campaigns.
Social Media Management: Analytics & Optimization Social Networks. Creating Strategy. Targeted Advertising. Created, scheduled, and maintained cohesive visual layouts for all official channels.
Branding & Layout Design: Designed the brand logo, identity guidelines (brand book), client presentations, and print-ready marketing collateral.
